Colorado SEO is a much maligned industry and with good reason. The rise in awareness of SEO by website owners has been more than matched by a proliferation of snake oil salesmen claiming to know the secret to search engine domination. This article provides some basic guidance for figuring out who to trust and who to avoid. It will help sort the real SEO specialists from the fly by nights.
Search engines have a very tough job. Not only are there billions of web pages for them to find and index there are also a steady stream of people intent on fooling them into ranking poor quality pages higher than they should be. To many that’s what the SEO Company in Denver industry does but in fact this is where smart website owners can win out.
The search engine optimization snake oil salesmen seldom talk about quality, only numbers. To them link building is a numbers game, content creation is a numbers game and this makes it very easy to filter them out when evaluating a company to handle your SEO work, assuming you haven’t decided to do it yourself.
The single most important factor where SEO is concerned is content. Well researched well written content will contain the words and phrases used by people searching for what you offer, but that’s not all. This same content will make finding links easier. Confused? Well answer this, when was the last time you read content, decided it was useless but decided to link to it anyway? I’m guessing never. High quality sites don’t link to low quality content, why would they!
Marketing, PR and advertising has changed and is still evolving. I outline below three trends that are (SEO Denver: https://www.webcures.net/services/denver-seo/ ) changing the way that people promote their business. If you are stuck in the old ways- using yellow pages, secret ads in the newspaper or advertising on radio or television then you need to keep reading this article. These techniques can no longer be used in isolation. Here is how business promotion is changing.
Convergence of online and offline techniques- If you advertise on radio, consider driving people to your website instead of advertising your phone number. Websites are easy to remember and people often get online anyway to try and find out more information. You could market your website in newspapers or on flyers. Having said that, you may also just want to stick to online advertising and avoid offline advertising altogether. SEO and PPC are very cost effective ways to reach a wide audience (worldwide in theory) for little money. In fact, many Denver SEO techniques just require your time.
There are more than registered Face book account users worldwide. You must assume that some of your own customers and prospects are there. You need to set up a Face book Fan Page so that you can keep in touch with your customers online. You should also set up a blog to fill with useful content and you should also set up a Twitter Feed. All of these techniques allow you to reach out to your audience without relying on mediated connections through the mainstream media. However, if you do use social media and social networking sites, you must make sure that you do correspond with your audience. If they ask you a question, make sure that you respond. Read More